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Welcome to "Bonus Dad, Bonus Daughter," a heartwarming and insightful podcast celebrating the unique bond between a stepfather Davey, and his stepdaughter Hannah.
Join them as they explore the joys, challenges, and everyday moments that make this relationship special.
Each episode they take a topic and discuss the differences, similarities and the effect each one had one them
Featuring candid conversations, personal stories, and many laughs
Whether you're a step-parent, stepchild, or simply interested in family dynamics, "Bonus Dad, Bonus Daughter" offers a fresh perspective on love, family, and the bonds that unite us.
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Household Chores to Social with Bonus Guest Hillary
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Ever wondered how household chores can turn into engaging content? Join us on Bonus Dad, Bonus Daughter as we welcome back our incredible guest, Hilary, who shares her fascinating journey into the world of content creation and influencer culture. From candid stories of her own experiences as a content creator to the surprising rise of niche cleaning content on social media, this episode is packed with authenticity and humor. Hilary's commitment to staying genuine in her work will resonate with anyone tired of the glossy, picture-perfect portrayal of life online. You’ll walk away with a new appreciation for the everyday tasks and how they can spark joy and community.
Get ready to be entertained and enlightened as we explore the joys and challenges of social media content creation. Hilary opens up about the pressures of maintaining consistency, dealing with algorithm changes, and managing online trolls. We dive into the creative strategies she employs to balance quality and quantity in her posts while staying true to herself. You’ll learn the tricks of the trade, from finding optimal posting times to the importance of taking breaks to avoid burnout. Hilary's perspective on the evolution of advertising through content creators will give you a fresh outlook on modern consumerism.
In this episode, we also delve into the humorous side of household chores and the dynamics between tidiness and cleanliness in relationships. From sharing amusing anecdotes about cleaning habits inspired by scenes from Shrek to discussing the importance of delegating tasks and appreciating each other’s efforts, we cover it all. The conversation will resonate with anyone who's ever experienced the relatable messes of everyday life and looked for a way to make it fun. Tune in for practical insights, heartfelt stories, and a good laugh, as we unpack the world of content creation with Hilary.
Hello and welcome to Bonus Dad. Bonus Daughter a special father-daughter podcast with me Hannah and me, davy, where we discuss our differences, similarities, share a few laughs and stories. Within our ever-changing and complex world, Each week we will discuss a topic from our own point of view and influences throughout the decades or you could choose one by contacting us via email, instagram, facebook or TikTok links in bio.
Speaker 2:Hello and welcome to another episode of Bonus Dad, bonus Daughter podcast. We are back with our special guest today. We've got Hills with us again.
Speaker 1:After all the comments, everyone chiming in saying we want to hear Hilary again, we thought we'd get her back in, or it could be that we just recorded the other episode about five minutes ago.
Speaker 3:Yes, yeah, it was just pretend it's the first one. People really just want to hear me talk again you want to hear your british accent again.
Speaker 1:That's what it is cripes mary poppins snap the jobs again good in it, in it, in it, bruv, but yeah, the last episode we did was a kind of comparison between the US and the UK, yeah, but we thought we would go off piste. We're going to go off piste on this one. We're going to do an episode about something that Hilary does a lot of. Yes, yes, she does a lot of content, creating, content, creating. Yes, yes, yes, she does a lot of, uh, content, creating, content. Yes, and she's very, very good at it. She is very, very good at it. You've got what. You've got quite a following now, haven't you?
Speaker 3:yeah, yeah, it's, I'm getting there for sure. I always get really shy about talking about anything to do with, like, my social media and my content creating I don't know why. It's just like built into me to just be like shy about it, like yeah, I don't like it into me to just be like shy about it. Yeah, it's hard for me to talk about it, so you'll have to forgive me as we go through this. It's OK, let's try to answer all your questions.
Speaker 1:No, but you are. You are so creative. You really, really, really, really are creative. I mean, even your job is a very creative job, isn't it? Yeah, that's what you do, creative person.
Speaker 2:Oh shit, that's because.
Speaker 3:I'm rubbish at academic stuff.
Speaker 1:But first of all let's just sort of clarify what a content creator actually is.
Speaker 2:Yeah, so a content creator is someone who creates content for an organisation or to communicate with its audience, so it's potentially on behalf of someone else or on behalf of them as an organisation. Does that make sense? Kind of, am I saying that right? Yeah, I think you kind of got that, yeah. And then we've got something that a word that is used quite often in content creation is influencers, and we had a little conversation off-air about this and how you wouldn't class yourself as an influencer, and I think there is a massive distinction between the massive distinction.
Speaker 1:There's a huge distinction between the two.
Speaker 2:There's negative connotations for being an influencer.
Speaker 1:So um being an influencer often comes with several negative connotations, including concerns about authenticity, um over commercialization and perceived about promoting products insincerely so we're not talking about that, but again I think you know earlier, you know in the early days and you know when the term influence was used for something that was just being, you know, quite new on the internet, a lot of people getting into again, like we said before in another episode we said about woke society when you know, being woke initially was quite a positive thing, but then, as it's kind of gone on, it's kind of twisted around and twisted yeah and it's yeah.
Speaker 2:People make their own narrative about it.
Speaker 3:Yeah, and I don't really know what I would say. I think I just make videos and I post them and I enjoy doing it. I just don't think too hard about it. I think there's some people that are just so serious about it. And don't get me wrong, I'm really proud of what I've done and I really enjoy what I do, as you should be, but I don't take it to that serious degree where I'm like oh, I'm a content creator or I am an influencer.
Speaker 3:I do create content. So typically if someone asks like oh, what?
Speaker 2:do you do for a living? What's something?
Speaker 3:else that you do and I'll say like, oh, I create content like you know, yeah, that is what it is, but yeah, I don't, I don't even understand like the depths of, like what an influencer is or what this is, and like yeah, you can, but I can understand why other people might see it as like a negative thing sometimes, because I've even witnessed it, where I'm like people aren't posting real life and that's one thing I really try to do on my own is just be really real.
Speaker 3:I just want people to know that I am a normal person, regardless of what you're seeing on my, you know, socials. Like yeah, I am so boring, kind of, but I try to make it. Yeah, I just I just have a lot of fun. Just like you said, it's just being able to be creative in a safe space which is my home. I just do all my content at home.
Speaker 2:Yeah, yeah, absolutely. So yeah, it's just a nice little creative outlet for me and it just, yeah, helps me a lot. Actually, no one would bat an eyelid if you were to write a novel or if you were into poetry, or you done slam poetry at the birdcage, that's so cool, even a thing?
Speaker 1:no, the birdcage is gone.
Speaker 2:Yeah, yeah, like even if you did anything like that, no one would bat an eyelid. But for some reason, when it comes to creating stuff and creating stuff online and it's very personal and it's very you, they're just there's that level of people will can say stuff, just because they can, because I think sometimes they're behind that screen yeah, and then you've got like the trolls and you've got trolls um yeah, did you ever have troll dolls? Sorry, off piste troll.
Speaker 3:Yes I, I think, ever With the hair. It was mainly in the 80s, wasn't it? I mean, I'm not an 80s baby, but they were very popular in the 80s and then into the 90s.
Speaker 2:Yeah, maybe into the 90s, I'm thinking of it. You used to get them at the end of pencils as well, didn't you?
Speaker 3:Yeah, they.
Speaker 2:And now there's like a movie all about trolls and Anna Kendrick's in it, yeah, timberlake's in it, yeah, anyway.
Speaker 3:I love your troll obsession.
Speaker 2:Apparently I have a troll obsession. It's just like I just needed everyone to know. I needed to know I'm a closet troll fan. I'm joking, I'm joking.
Speaker 1:I think one thing that people don't appreciate as well is how much because I mean, a lot of your videos they're not very long, no, you know, they're not. They're quite snappy, you know. And they just say you, just you film them at home, and occasionally you get my brother involved, which I think is hilarious. I love it when he gets involved. I love it when Anthony tips, you know, because I just know what he's thinking in his head. He's just like she's roped me into this.
Speaker 3:You know, I, just I, but that you know. For what say 10 second video?
Speaker 1:maybe a little bit more.
Speaker 3:Yeah, usually I think I cap them at a minute now. Yeah, so they're anywhere from between like 20 seconds to a minute.
Speaker 3:Yeah, just because people's retention spans aren't very long, yeah, which is fine, because it means I, you know, I'll still they think the footage I have like when I film something. So for people that don't know what I mean, I don't expect any of you to know who I am or what my page is. But basically I mainly do cleaning. I do cleaning in home content and like homemaking content. So, but lots of cleaning on there, lots of tips and tricks and hacks, and but then I also just like to add humor to everyday life. So you know, I add a lot of cleaning humor, which involves my husband and stuff and, like you know what he sees, what I see, you know, and basically, as you guys say in england, I like to take the piss out of him a lot yeah and I, and mainly I just hope people like look at that with like a pinch of salt.
Speaker 3:Like you know, it's just a skit, it's just a bit fun, like I. Everything is just over dramatized a little bit just for the creativity and the fun of it all yeah you get those trolls, trolls that literally think it's real life.
Speaker 2:I'm like yeah, do you not?
Speaker 3:you think this is real. You think my husband doesn't see the camera. I like the phone, I've like put on a tripod in his face you know what I mean.
Speaker 3:Like it's not like yeah it's not candid, like he knows what he's. You, you know it's all for fun and you know lots of creators do that and yeah. So, yes, my account, yeah, so it's all about cleaning and homemaking, so, like, you'll see my baking on there, you see cozy activities on there, but you'll see a lot of cleaning and a lot of cleaning hacks and things and speed cleans.
Speaker 2:And I love your power hour.
Speaker 3:And my power hours, your power hours, so good. Basically, I've like I started all that because I, you know, I just I'm a bit of a procrastinator, like I love cleaning and I love the effects of having a clean house, but the procrastination to get there is insane.
Speaker 3:So I've come up with like power hours. So you know, I have like my cleaning schedule that I've created. That has like helped me tremendously, which is, you know, it's free to download and share if it's something you need help with. But but yeah, so part of that part of the schedule is like on Fridays or Saturdays or just any time that you just having a busy week and you don't have time to follow that schedule. Set a timer for an hour, set timer for 30 minutes and just bust out a clean like for an hour, set timer for 30 minutes and just bust out a clean, like don't do anything else but just clean the shit in your house, like just clean it up and you'll feel so much better. And that's what I do and I film it basically, and people really enjoy watching other people clean, apparently. But also I try to like it's satisfying, it is satisfying, it's satisfying to do. It's really cathartic for me. So yeah, in a nutshell, it's kind of what I do, but you could check it out for yourself.
Speaker 1:What's it called?
Speaker 3:You haven't said what the channel is. Yeah, it's Plug it. Plug shameless plug. Well, it's hard because for now it's been called, and is still called, myhorsefordhome, but I am in the process of going'm going to be changing my the name soon. I haven't decided yet, but it's going to be like hillary at home, hillary lauren at home, something, something with my name, something about home, I don't know, homemaking hill or just something, just something. I like the alliteration as well.
Speaker 1:Yeah, I like alliterations and I just hillary's home is clean when anthony's not home.
Speaker 3:Yes, my house is so clean right now he's been away, but, yeah, I just want to make it more personable to me. I want it to like right away, you know, oh, that's Hillary's stuff and I want people to feel like they can just chat with me, it's a person, rather than like this random horseford thing. Yeah, I mean, that's all it is. I just want to feel more connected with people, because that's the whole reason I did it, because it helps me and I hope I help them so yeah, yeah, no so how did?
Speaker 1:you? How did it start? How did you get into it?
Speaker 3:okay, so, um, how did it start? So I, so we moved into our first house and it's. It was a bit of a renovation process. It was I remember, yeah, so basically, I just saw some other accounts, just because I follow and get inspiration, and I was like, oh, that's nice that they show the renovation. I'm going to do that, but not necessarily for other people to see it, but mainly for my own documentation for friends and family can see what we're up to. So I started just showing the renovation journey.
Speaker 3:And this was like seven years ago or whatever. So and then that kind of and then I that kind of call and I was really enjoying creating that content and, um, again, I wasn't really popular. I think I didn't even have 10,000 followers. Like I was just you know whatever and and people you know were interested in it and it was just really fun to chat and just have that community. And then when all the renovations were done, I just continued just creating stuff, because I'm a drama nerd, I'm a theater kid, I love just making silly content or whatever, and I was going through a lot of personal stuff in my life.
Speaker 2:So it's just a nice little coping mechanism.
Speaker 3:to be honest, it's just a nice creative outlet for me. And then, yeah, it just kept escalating and then you just keep the more you grow with, like, social media and like, not not a follower growing, but just like in a personal level, like and just learning different like ways to film things yeah and ideas, and then you just keep you just keep sparking new ideas and stuff like that.
Speaker 3:And then I was always cleaning anyway because that's something, that's a. You know it's weird, it's a very, a very weird hobby. But I enjoy cleaning. Sorry, I like it. And I just only dabbled with it on my social media because I was like who the hell is going to want to watch that? Like, no one wants to see me clean. So I always cut that stuff out of like my videos and stuff. But then one day I was like I'm just gonna do a vlog about that, like. So I was like what People want to wash me clean? I'm like, oh my gosh, this is great, it's a win for me because I enjoy doing it.
Speaker 3:And then also people are actually finding it really helpful and asking me all these questions about like, oh, what did you use there? Like, oh, does that work? And so I just started reviewing stuff. And then brands were getting involved and they're like, oh, do you want to try this out? And and then, if you like it, would you like to review it? And I was like, yeah, so basically that's a very long story for what?
Speaker 3:you asked, but like things just escalated like, just naturally like, and I, you know I never started this to be what it is now I had no idea what I was doing it's such a weird concept to think about that you started just randomly cleaning one day and people are like, yeah, we really want to see this.
Speaker 2:How weird is that a concept Is us watching people? But apparently it's a huge, it's a niche, it's a thing.
Speaker 3:Until I started doing it, because then when you do it, then your algorithm like so when you're watching your own other videos, like it starts popping up with all the stuff that you show.
Speaker 1:Yeah.
Speaker 3:So all of a sudden I started seeing all these other cleaning accounts and I'm like cleaning is a thing. Like I didn't like I mean, I know I liked it, but I didn't know it was such a niche. There's accounts like much bigger than mine, you know, and they are doing it. So I'm like, so it's definitely there's a community for it Like people love hacks, they love home hacks, they love cleaning, and so I just put my own little twist on things, because I'm me, you know.
Speaker 2:I don't, you know I. Yeah, so I just do it in a different way and where else would you have found that, like you know, when you were oh?
Speaker 1:no, you wouldn't. That wouldn't be the thing.
Speaker 2:No one wrote about it in a newspaper. Like how we consume social media now compared to your time. Like without social media you wouldn't know these hacks or these clean hacks or anything.
Speaker 1:No, you'd just be told from your parents, you would just be told. Yeah, no, you'd just be told from your parents, you would just be told yeah.
Speaker 3:So Anthony's mum, she brought over from Anthony's grandma's house, because Anthony's grandma has just a bunch of stuff in her house, as grandparents do. Yeah, yeah, yeah. And Kathy brought over this book that they must have used before social media, clearly to learn how to clean stuff, and it was a hundred, or no, a thousand ways to use vinegar. Oh, in this little book, chips that's all I know was it a good housekeeping guide?
Speaker 2:was it one of?
Speaker 3:them. No, it was just like this little brown long book and it was just a thousand ways to use vinegar and it literally was like so many ways to clean. So, yeah, I was like, ooh, inspiration, I think, yeah, so they just had all these books on like cleaning and stuff.
Speaker 1:Hillary's now got shares in Sarsons. Yeah, yeah.
Speaker 3:So I think I do find that fascinating, though Like yeah, but that's just with everything else. I think people definitely buy what you said about consumerism.
Speaker 2:Like buy. What you said about consumerism and like, like.
Speaker 3:Yeah, I think people definitely buy more now because it's so visual and it's so like satisfying. They're like oh, that looks great, I need that and they can physically see it working.
Speaker 2:Like you know, we were talking about the angled brushes a minute ago. Like I, I saw you using the angled brushes to get into all the nooks and crannies. Yeah, to get into all the nooks and crannies. And I don't think I've ever gone behind the back of my bath taps properly, because I've got nothing other than just trying to shove a sponge down there.
Speaker 2:And then I moved it and all this black gunk was there and I was like what? Yeah, like I live with this. Yeah, had I not seen you use that. I was like there's a brush for that. I know, you know that one that you've got with the spinny head on it.
Speaker 3:Oh, the scrubber, I want it Honestly there's things like I and I'm really, you know, I mean we might get into this, but like I'm always like really particular about the things, I am reviewing the things. I am sharing Because if I genuinely don't think it's going to help anybody like I, ain't sharing that.
Speaker 1:Like yeah.
Speaker 3:Like, if I'm not using it myself, I will not be yeah videoing it basically and that's what I tell brands I work with and stuff I'm like I don't care, you know, it's just.
Speaker 1:That's just my how I am about it, all um yeah, when you're saying about when you were renovating your house, yeah, right, so anthony is very, very good at building things isn't he so good he? Is amazing. He is really really good. Dad is also very, very good at doing anything like that. Me, however, I don't know what has happened. Yeah.
Speaker 2:Because I'm crap. The genetics were not fast. The genes skipped you it absolutely skipped me.
Speaker 1:I cannot put a shelf up. Yeah, anthony and Dad, put them in a room together. They will build you a house. They will. With everything in it.
Speaker 3:It's so clever. We've saved so much money on our renovation because Anthony did everything by hand everything.
Speaker 1:Did he tell you? I know it's just an aside, but did he tell you about when I texted him the other day and I said I'd sent him a picture of our front room because we want to take that wall out a little bit more. So I sent him a picture and I said how much do you think it would cost to get this done? And he just immediately came back with just do it yourself.
Speaker 3:It's like really you're like when you coming over yeah, exactly, yeah please help yeah yeah, that's what we did in our kitchen, because we had that wall between our kitchen and dining room, as so many like older british homes are just very like everything's boxed segregated yeah segregated and we were just like, oh, this house would be so much better if this was open plan.
Speaker 3:And one day, anthony, just I was upstairs and I heard this big bang and I was like what the hell is that? And I went downstairs. Yes, he had a freaking sludge he's like. He's like well, it didn't. I didn't hear any beams through the. You know he checked to make sure there wasn't any supporting. It wasn't a supporting wall. Yeah, because he knows how to do that. I wouldn't so luckily it was all safe. But yeah, he just starts chopping a hole in the wall.
Speaker 2:He's like I just wanted to see how far it would go and I'm like, well, you did it now.
Speaker 3:Now we have to take it down. And he's like I know he's like this is what we started and then that was the beginning of our renovation. Is Anthony just getting frustrated and sledgehammering a wall just out of curiosity? He was only going to do a small bit. He said like a hidden small bit, yeah but yeah, he's phenomenal, absolutely phenomenal yeah, phenomenal.
Speaker 1:I wish I was that way inclined yeah, I mean absolutely, not at all, not at all were there any like challenges that you faced starting your account and sort of what?
Speaker 2:what was like the hardest thing to? I know you didn't start the account with any, I guess, any inclination for it to get as big as it has but was there anything that you had to, I don't know, overcome in that first bit from, I don't know, a personal standpoint, or maybe an algorithm standpoint or algorithm?
Speaker 3:it makes me laugh how many people blame the algorithm?
Speaker 2:for so much stuff.
Speaker 3:I'm like just take it easy. Alright, it is frustrating, like as a creator, especially now that I can see where people's frustrations are with like the algorithm and things I genuinely don't have a clue on. By the way, like I don't know how any of this stuff works really, I just kind of know what gets passed down, like oh, do so many hashtags or do this, yeah.
Speaker 3:I don't know what I'm doing, but yeah, I understand why other creators? Because you know it gets to a point where you can do this for a living. Like I make most of my income now from social media, which is incredible. I never in a million years ever thought that that would be possible.
Speaker 2:It still blows my mind and you clearly enjoy it as well. Not many people can say that about their job.
Speaker 3:You want to pay me money to to do that like and. I'm more than happy to do it, and I always, and I do always. I mean, other creators might frown upon it, but I always end up doing more than they even. You know, because it doesn't. Why not? I just always feel so grateful like for the opportunity.
Speaker 3:I can see why other creators get upset with the algorithm stuff. Because if you're doing it for a living, like, and if the, you know, the I don't know like the god of instagram, whatever that's like looking down on everybody, I don't know how the hell any social media cops yeah, if they change something or fix something, that is a huge ripple effect on like when you like. So basically, like brands and stuff, no, not, not all a lot of it is quality of content, because some brands can see the quality rather than like having, you know, thousands and thousands of followers and, you know, loads of engagement, but most of the time these big brands they want.
Speaker 3:It's just like you know, commercials aren't really a bigger thing as they used to be, so commercials have now turned into content creators.
Speaker 1:Actually I've never thought about that before. But you're right, we are the new commercials but more of like a real life commercial and people can connect with items and people on a different level but it's also it's commercials that you would seek out rather than just being shoved in your face because of what you're actually looking for, because they know what you're looking for. Your face because of what you're actually looking for.
Speaker 2:Yeah, exactly, because they know what you're looking for, because they already know what you're already searching or whoever you're following, and then you'll get people that, like creators, then pop up on your reels as well, and then that's how you see it. So, yes, they already know you're interested. It's like the new TV commercials. Yeah.
Speaker 3:Brands are looking for as much reach as they can possibly get, and how you look at reach, this is how many views you're getting so, as a as a content creator, it can be disheartening if, if the algorithm changes or just they, there's a bug in the system or something and you work really hard on a piece of content because essentially your whole portfolio, like your whole page, is your portfolio from work, basically, and and also just you want in. You know, for me, I want to make sure the people that are following my account actually see the stuff I'm putting out, because I'm doing it. I do it sounds so cheesy and people are probably gonna make fun of me, but I really do out of love, like love it so much, and I like the people ask me questions, like on message, like on a message, and I will take that and I will turn it into a video for them. But I just think if they're asking me, there's gonna be other people like girls.
Speaker 1:Why are?
Speaker 3:you following me? Yeah, if you're. If you're not, if you don't want to learn things, then yeah, it's fine, it's fine I've got to edit that out. So it's hard when you make something out of love and to help somebody and not like a fraction. People like if there's a bug in the system, a fraction of your following will see a fraction. You know that's crazy.
Speaker 3:So I can understand why they get upset about it and I get upset sometimes too, because I'm like oh man, but then you just got to take it with a pinch of salt and just remember what it is you're doing, and it's not going to change your life. If one day, one of your videos doesn't do as good as another one, exactly, just crack on, move on to the next. They'll see it eventually. If they like your page, they'll look and they'll find it Exactly, don't worry.
Speaker 3:I try to tell people that I know that are Just chill.
Speaker 1:Well, you can get so bogged down in it, because we do. I mean, I do with this, with the podcast, because I look at the stats and I say, oh right, okay, so more people have watched this episode or listened to this episode than they have this episode. Why is that?
Speaker 2:You're definitely more invested. You would actually message me and be like oh, we've got this so many views today. I don't ever look at it.
Speaker 2:I'm the complete opposite and I don't know if that is because I've got a little content creation account myself, that I don't. I just do it for fun and I think the same as you. Like you say you've got some joy getting out of it and you know it started really humble beginnings as well, and if I'm not finding any joy out of it, I'll just stop doing it. Yeah, you're like that's it. It not finding any joy out of it, I'll just stop doing it. Yeah, you're like that's it, like it doesn't mean anything to me, like, yeah, I'm also not earning a living out of it either.
Speaker 3:But yeah, as soon as you start, as soon as it becomes like part of your like work like if this changed the game like you do want it. You I'm very like I am. I am very invested in my stats, not because I don't care. Like I literally can cut my following in half, that doesn't bother me. I like long as the people that are there are engaged with what I'm doing yeah, and the views are there. That's fine. You know whatever, and you're still making it.
Speaker 3:I think you're less about likes because you know, that's not just for me, it's more like people watching it like I was like, because the brand awareness I don't, yeah, it's a brand awareness and I don't think we are a like culture anymore, like people no, we're not anymore. We don't like I because I even like and I try to like things because I know, as a content creator, I appreciate it when people actually like it, because it boosts it, but I even find myself just scrolling and watching and forgetting to like.
Speaker 3:But I appreciated that and I learned something from it. Or I just save it and I don't like it. So I get a lot of my content. I have more saves than likes on it. I probably do as well. It's interesting and yeah, I do think I've had a funny relationship with Instagram, um, specifically, um, I've only just started with the whole TikTok, but I uh, I do enjoy TikTok, but I'm not like in it like TikTok's.
Speaker 2:Yeah, beyond my like I am, we've tried it we have
Speaker 3:tried yeah yeah, my relationship has changed so drastically because I remember when I started getting like more popular, I think like it kind of, um, it makes you feel like, oh, like you feel like a bit like this weird pressure for no reason. Like I felt really like it was almost like unhealthy, but I can understand why it could be unhealthy for other people, like if you don't know how to like deal with that. Yeah, yeah, I just and it seems so silly saying out loud, but like you do and the more people I spoke to about this like they've also felt that way that are content creators and like you just feel like this pressure to like hit a certain number or do well, yeah, why, and how many videos in a week as well.
Speaker 2:I think the pressure is being constant.
Speaker 3:Yeah, no, yeah, the consistency I'm like I've, I have a really healthy consistency Like I'll only post times a week.
Speaker 1:Yeah, no more. I've noticed with yours. I have noticed when they come up on my feed that I like the amount of time that it does that they come up, because oh, hill's got a new video, so it's not like every single day too much, that's not healthy for you, as a person, to constantly be like oh, what can I?
Speaker 3:film now. Yeah, it's all about quality too, and I make sure I take the time to think about what I'm filming.
Speaker 3:Yeah, or film it like yeah you know, and some of it is just silly stuff, so don't get me wrong. Like you'll go on there and be like what is this crap like? Sometimes it is just silliness. That doesn't take any time at all, but it's just a thought I had in my head and I thought, oh, maybe someone else would find this like comical one of your silly ones is um this rabbit has fainted.
Speaker 3:Yeah, I heard the pepperppa Pig. It was audio. That was like circling around social media and I just I had a I had of. It was just really hot and I had this fan that I wanted to show people. And I was like oh, so you're doing the housework and Mr has painted all over a million times. And then the way to beat the heat was then to use the fan cleaning, which is very clever. It's really silly, but it was just a bit of fun, wasn't?
Speaker 1:it See, my favourite ones are the one you take in the Mickey out of Anthony. I love those ones. Not surprisingly those are my most popular viral videos are the ones where women take the shit out of them.
Speaker 3:Take the piss out of the shit. Don't take the piss out of their husband. And yeah, it is. It comes with. You get a lot of praise and it is really funny and I just I find it so much fun to read, read the comments, like the good, the bad, the ugly, like I'll read them all Like cause some people you just got to laugh when, when they take it seriously or when they're mean, like some people are just downright mean to me, thinking I'm like talking about them. I'm like I'm talking about my experience with my husband, them.
Speaker 3:I'm like I'm talking about my experience with my husband. I'm like this has nothing to do with you and what you do for your family, um, but I always just try to respond to people with kindness and just remind them that like, yes, like yeah, I'm a human. This is a joke like it's just a you know if. If it's not for you, that's fine.
Speaker 1:Like I just I never start arguments with people, I think there's no point, especially over the internet. There is absolutely no point in starting an argument.
Speaker 3:If they don't get the humour, then that's them.
Speaker 1:That's their opinion, move on it's like some of the comments that we've had on some of our music videos before. Like I said, I think I mentioned it before on a previous podcast where someone wrote I'd rather hear my ankle snap as a comment. I know, and that was my reaction. I thought it was one of the funniest comments I've ever heard.
Speaker 3:But I just think what possesses people? I mean, this is something that you know podcasts all people talk about. Time and time again. It's about these trolls, and like what they say. I just can't personally think of a time where I would see, unless the only time I would ever speak up is if I saw something like animals being abused or just something just really just wrong. Maybe I'd say something if I knew all the information like you gotta.
Speaker 3:You gotta know all the information before you just start spilling stuff out yeah, I think, yeah, because I get the craziest comments and like sometimes like they used to be triggering to me, um, but over the years now I just laugh yeah, I just kind of go yeah thanks for the. You just boosted this video more. Thank you for your comment. Exactly.
Speaker 2:That's the best way to look at it, and I think some people play that to their advantage sometimes. The ones that wind them back up. Yeah and they'll misspell things because people love being like oh yeah.
Speaker 3:See where that, oh yeah, see where that makes me cringe. Oh my gosh, like I once spelled literally wrong on a video, and it was too. It was too late. The video was already gone like it was in there, it was like in the mix. It was been on for too long before I realized that I spelled literally with I think I spelled it with two t's instead of one or something like that. I spot yeah, yeah, but I just remember thinking the whole time that.
Speaker 3:oh my gosh, people are gonna think I'm illiterate, like yeah. But yeah, just got over it.
Speaker 2:Yeah, but sometimes that boosts your Some people do that on purpose.
Speaker 1:Yeah, it is a technique.
Speaker 3:Or they do. There's this trend that goes around where people are like oh, the reason I won't go to XYZ anymore, but it's not the reason they won't go, it's all the reasons they will go, because they'll be like oh, the food is too nice. Or yeah, yeah, the sun lounger is too comfortable you know, like all this weird stuff and you're like it's the clickbait I see what you're doing there, but I don't do that, but I get it, but it just, it's just funny what people will do to try to get like uh a reaction
Speaker 2:yeah a reaction, yeah, do you ever spend a lot of time on a video and you think, god, this is really good and you feel really good about it? You're like the quality is superb, it doesn't perform well, but you put out a little shitty one that didn't take you to.
Speaker 2:Yes, five, 110% oh my god there's a really good what I think is a really good shot of what I did going. I was on a chairlift at a theme park and I was able to get the rollercoaster in motion. That's cool. So I was coming like this and it's a really lovely shot. The sun was perfect. I was like, yeah, awesome, put some cool music to it. I thought it was cool music pants. I did this little, really shitty one of like a roller coaster coming out the station going around. It was a slightly shorter video, but it was. The music was a kind of slightly more in trend loads of views. I don't even understand. It took me five minutes to just it was like a ready set go and then the roller coaster went and that was it. Yep, but that one that that shot took, sitting backwards on a freaking chairlift, like as it was like going through, and it was like such a nice shot and I was like that's the thing I mean that it's so annoying, but it's just, it's hard.
Speaker 3:It's hard to know what people like yeah, yeah I think the trending sound, the most important thing for me, is long as you're I know again it sounds cheesy, but long as you're I know again it sounds cheesy, but long as you're staying true to you and you, are you proud of that video? I'm so proud. That's all that matters.
Speaker 2:That's all that freaking matters. That's what I say to myself. The sun looks great. It's like hitting the blue of the road poster.
Speaker 3:It's not a matter. You're proud of your editing, you're proud of what you've achieved. It looks great. It's where my account started as memories and, the thing is, most people you know there are probably a large portion of people that saw that that have really appreciated it. I hope so so don't beat yourself up, and that's what I think. I'm just like you know, at the end of the day, if no one else sees this or likes it. I like roller coaster ever.
Speaker 1:I've done that so many times. We've had these discussions as well before about when's the best time to post something. Do you do it in the morning, do you do it at night? Do you do it on Monday, tuesday, wednesday? And there is no rhyme nor reason to it. I've seen so many videos on YouTube saying this is the best time to post something.
Speaker 2:It doesn't work.
Speaker 1:None of it works.
Speaker 2:It doesn't, because we all work differently. Now, like I, I work from home. Maybe I'm on my phone a little bit more than I would be if I was in an office so I'm consuming that, maybe just before bed. I'm on quite a lot, so a lot of people would be oh, don't post at nine o'clock, because most people are in bed, but that's when they're consuming it. Yeah, it's like yeah, and it also just depends like.
Speaker 3:I think they like um instagram, for example, and tiktok. They give you your own statistics about your following. Like oh, when's the highest time of day. You know what's the right time of day that most people are on. It gives you like, numbers of like in a chart, but I think I follow that and that doesn't always work. I think it all truly comes down to like just loyalty of your following. It's your true fans are the ones that are going to. It doesn't matter what time they will find a way to find you.
Speaker 3:And the thing is, I wish more of my followers did this, because they always say they miss my videos or they miss my posts or whatever. But there's a little bell at the top of Instagram. Do you know this? Like in the right hand corner. And they can click that and you can click notification. So every time I do a story, a post, a reel, they'll be notified and so they know it doesn't matter what time of day it is.
Speaker 3:I just think the ones that truly just like me for what I can give them they really want to see it.
Speaker 2:I think you are on my notifications.
Speaker 3:And I'm not saying that for listeners to do that now.
Speaker 1:Do it now.
Speaker 2:Do it now.
Speaker 3:Literally not what. I'm trying to say I'm trying to give advice to those that potentially are also doing content creating. That is a thing, and I might sound really like behind times because I know that came out ages ago, but some people still don't even know that exists. I just wish my followers did, because then I wouldn't have to then say oh, no, they'll be like oh, did you do that?
Speaker 3:Like that dishwasher clean? You said you're going to do, and I'm like yeah, I did that like two weeks ago. You know which is fine Like, but yeah it's all fine Like what I'm trying to say, like it's all good.
Speaker 1:So, on average, how long do you spend, would you say, on making a video?
Speaker 3:Right. So it all depends on what kind of video I'm making, but typically for if I'm doing like a hack or whatever, like it's one specific, if I'm doing a power hour, it takes me more than an hour but I still like I it's an hour of cleaning, but then I have to attack on like the time in between where I'm resetting up my camera and stuff which people don't realize that's.
Speaker 3:You have to do that so it's very time consuming. So like in power hour might take me an film, everything, and then those are the longest to edit. I've gotten really quick at editing now, like my thumbs are so quick, like I use. Do you do it all on your phone? Yeah, I edit all on my phone. I use I'm not a gatekeeper I use this app called CapCut which is really popular for. Tiktok videos it's free. I mean there's one that's called like uh, I think it's called in shot, that's another popular one.
Speaker 2:Yeah, sharon uses in shot so I don't use that one I use cap cut for us, do we yeah?
Speaker 3:sorry, you use cap cut for us is, I think, the fastest way of doing it. It has all the features. If you want to go pro again, I'm not sponsoring this, by the way, yeah, yeah, it's just other editing software is available yeah, no, it's really good and you't.
Speaker 3:You don't need any like, just to do like content creating. You don't need all the fancy gadgets you really don't Like. I just have a free app that I use and I just cut and paste. Cut and paste it like add some music. It's got everything you need on there. But the editing for a power hour I usually end up with like an hour or probably a. For about an hour and a half editing, yeah, maybe less if I'm doing a voiceover longer.
Speaker 1:Mm, hmm.
Speaker 3:Just depends. Sometimes, if I don't get distracted, if I'm solely just editing, I could probably knock it out in about 40 minutes. Ok, yeah.
Speaker 1:If I get distracted with TV.
Speaker 2:My dog snack, it's going to take a human yeah.
Speaker 3:I just I get like I get burnt out quickly editing, so like I need to have a time to get up and just walk away from it.
Speaker 1:Oh, it does, because it's so intense, isn't it?
Speaker 3:And just to be creative too, so I cut it down to really short, as short as maybe a three-minute cut, and then I walk away from it.
Speaker 3:And then I'll come back and then I'll condense it all really sharply and then I'll walk away from it again and I'll do one final cut, because people don't like anything lingering anymore. If you haven't noticed, on social media it has to be like chop, chop, chop, chop, chop. They just want to see like the second of each bit, and that's what I try to do, without making it look like crap.
Speaker 1:Yeah, it does take some time.
Speaker 2:And where do you draw your inspiration from? Is it all from your head? Is it other creators? Do you sounds?
Speaker 3:So the like. So my comedy stuff that I do, that is just most the time, unless it's a trending sound that's different and that's like that's a trend, I would say so there's and I don't really do a lot of the trend videos.
Speaker 3:I think I used to, but now I just what inspires me is sometimes I'll be watching a movie with Ant, or a song will come on and I'll be like that's really funny, like, or that's just a funny line, I like that line. And then I will literally just come up with this whole little scenario in my head on how I could use that line Like. I was watching Shrek, for example you know, da, da, da, da, da da, which is like singing to the bird, and then she goes ah, and the bird explodes.
Speaker 3:I watched that I was like that's really funny. And then I thought, oh my God, I have an idea. And it's like, when I see the house clean, it's all the beautiful singing, do-do-do, da-da-da, and then it goes to what my husband sees, and then it starts going into. Ah, you know the screaming and I zoom in on all the crumbs on the counter, on all the crumbs on the counter. So from far away it looks like a beautiful picture of the house. But you zoom in, you see the crumbs on the counter, you see the, the smears of handprints all over the back door and the dog, whatever that is on the slobber on the door. And you know, you see the macaroni left on the stove and you know, it's all those things you know.
Speaker 2:So.
Speaker 3:I just put that sound. I heard to that, yeah, and it just worked really well and actually that's a good way of doing it and I did that and that actually I was. I thought I just thought it was funny because I actually took off and I saw now there's so many other creators that have created that exact same thing. Oh wow.
Speaker 2:You started trying.
Speaker 3:I know it's just a little one, it wasn't super popular but, like I did notice, a lot of other creators started doing it and I was like I can. Of course they don't credit me, but it's fine.
Speaker 2:But I was like yeah, I was like, oh, that's so cool.
Speaker 3:They did that too. I'm like so maybe it made me happy, because I was like clearly that was funny enough or related not even funny enough, just relatable, yeah, yeah. And so I draw a lot of inspirations from just like that sort of thing in like pop culture, but also just just at home with my husband yeah. I think, my God damn it, anthony. Why'd you do that? And I was like God damn it, Anthony, why did?
Speaker 3:you do that. It's funny. But he leaves out his fricking whey powder, like the protein powder, like you know, and I just it's the things I just repetitively clean up after him. But I always say this too I, a husband basher, I'm like I am equally shit at putting stuff away. Yes, I'm very good at cleaning. I'm very bad at picking up messes Like nothing will be dirty but like my bedroom is a floor drove a lot of the time. So I have my own little things that are annoying to him. He does probably more things that are annoying to me, but you know. So there is a little bit of a balance there and the same thing with, like, tidying up. I don't want people to have the the um perception that I'm the housewife that just cleans everything. My husband doesn't do anything like anthony, as you said. He's amazing handy man like he is sounds really bad. He's a handyman, no, but you know he like he's really good with all the diy stuff he'll always help me with the project.
Speaker 3:he's incredibly like intelligent with all that stuff and also he does clean. I have to hit him with the broom a few times when he gets going.
Speaker 1:I think there's a difference I have noticed, actually, when I've been around yours and I've seen he does something. He just immediately cleans it up straight away afterwards.
Speaker 3:Yeah he's good, he's not terrible, he just does things that annoy me.
Speaker 1:There's definitely a difference between being clean and being tidy and I would say that I'm cleaner than my husband, but he's way more tidier than me, like he doesn't have a floor drobe. I have a floor drobe. I do my bedside table. Yeah, I'm that. I'm that person that has everything on there isn't. There isn't a single piece of furniture upstairs that doesn't have some of your mom's clothing on it yeah, and in any room you are not clean at all.
Speaker 2:Yeah, if you saw?
Speaker 3:you saw David right now he's filthy. No, just kidding.
Speaker 2:You just don't think about unloading the dishwasher. I don't think unless you're arsed or like.
Speaker 1:Oh no, no, no, no See, you've been moved out for a while now. Oh yeah, he's been trained. It's the other way around. This is a very funny thing. It's the other way around this. This is a. It's the other way around this is.
Speaker 2:This is a point of contention actually, because when I moved out, mom realized how much I did the dishwasher and the appreciation and finally, yeah, because it was like, oh, hannah and hannah and mitch made all that mess, or, like you, you would always blame us. And then when we moved out, she was like, oh, I realized now and she did, she did apologize, it was. It was a great moment for me.
Speaker 3:I was like I just think yeah, with any cleaning, I think it's really important to delegate so much, even if you don't want to, even if you think you could do a better job than the person you're delegating it to, yeah, just do it.
Speaker 2:They're only gonna get better if you keep telling like if with practice, practice makes perfection.
Speaker 3:Yeah, yeah.
Speaker 1:Yeah, I know. Yesterday your mum came through to the living room and she said do you have toast for breakfast? I went yeah, why? She said because there's crumbs all over the floor.
Speaker 3:That drives me nuts.
Speaker 1:Literally all over the floor. It's because the bread was quite crusty and as I cut it it just kind of Wiped it up. Yeah, I was just eating my toast and then I was going to go back in and sort it out.
Speaker 2:That I can appreciate and I'm exactly the same Did you leave your knife like on the side of the sink as an international sign of I may have another slice.
Speaker 1:You may have another piece. You think that's an international sign.
Speaker 3:But to my husband, that's I'm being lazy and I haven't cleaned up after myself and I'm like, how dare you?
Speaker 2:I'm like I literally have video evidence of all the things I clean constantly, that I don't think you've ever touched once Like?
Speaker 3:have you ever cleaned the top of the fridge? Have you ever cleaned like the skirting?
Speaker 2:boards, skirting boards.
Speaker 3:Skirting boards and light switches, Like don't come at me for leaving a knife out when I'm still eating. Yeah, okay, so he's really funny about like wrappers too. Like, so I'll leave the wrapper out, because I'll come back into the kitchen and do like a big sweep of the whole kitchen, like I'll do a big clean. Yeah, I'm like if I just leave like a few things out, it's fine in his mind. Oh god, I'm the messiest person in the world. Yeah, I left a freaking wrapper yeah he like loses his mind.
Speaker 3:Yeah, I'm like wow, like you got. I'm like you need therapy. I'm like dang, anyway, sorry, i'm'm getting in trouble for this.
Speaker 1:And I'm not cutting this out, I'm leaving this bit in.
Speaker 2:So I guess we could end this episode on what advice would you give to someone who's just starting out as an influencer or content creator?
Speaker 3:That's a good question If you have woke up one day and you decided you know what?
Speaker 1:One morning the sun is shining.
Speaker 3:You woke up one day and you're like you know what I want to be a content creator. I'd say, go for it, why not? What do you got to?
Speaker 2:lose.
Speaker 3:But also so if you, you know you've already come to that realization, you're already starting it and you kind of want tips and stuff, I think the best thing to do is suggest people. So what I always say to people is you know audiences, your audience, your followers or however you want to call them, people in general they're not dumb and they could see right through things.
Speaker 3:If you're not being authentic, they could see right through you, no matter how aesthetically beautiful your setup is and all this stuff they could see right through you. Like, so don't, don't be disingenuous. Yeah, yeah, yeah, yeah, be honest I think the most engaging thing which you'll find is just being yourself. And I know again, I keep saying this all sounds cheesy, but it's so true, like stop trying to be something because you've seen somebody else do it.
Speaker 2:Yeah don't be you.
Speaker 3:Don't just copy all these other people because you're like oh, they're doing really well, that's not going to work for you. I'm like that's not going to work for you. You can do bits of that, but make it about you. Like, what makes what makes you stand out? Like what, what is it about yourself that you want people to know or you want to help? Like what, what are you providing somebody? And I think that's the most important thing about content creating.
Speaker 2:Like, if you want to do it for a living not, not if you just want to do it for fun.
Speaker 3:If you want to do it for fun, you can film your wall for three hours and post it like do whatever you want. But what I mean is like, if you're trying to like make a living out of it and like popular whatever you want from it, I think it's so important to just be be yourself. Just think of that movie. Uh, what's that movie?
Speaker 1:uh, that's the disney princess coming out there but just I had visions then of these cartoon birds flying down yeah, just stop worrying so much about what's trending.
Speaker 3:What's this, what's that like? Figure out. What is your niche. What about? What is it in content creating that you want to focus on? Is it cleaning and home, like me? Is it theme parks, like Hannah? Is it, you know? Is it video games? Is it a very niche thing? If that's what it is, hone in on that. Just make it interesting.
Speaker 2:I don't know how.
Speaker 1:I was going to say it.
Speaker 3:No, that makes perfect sense, just be raw yeah, I think I mean work on your editing skills, make sure it's all like no, not terrible, but like what I'm saying is like just download CapCut, yeah, but yeah, just, yeah, just trying to narrow as well.
Speaker 3:Don't worry so much about the beginning, don't worry about the growth and the numbers and this and that. Like don't, please don't do any of those follow pods and all this bullshit. Like don't, they will come fall. If you, if you're providing something that is interesting to others, they're going to learn from it or they're going to find interesting, they're going to want to save it. And I think, make a video and then watch it back and think, like, take yourself, like in someone else's shoes and think, would that interest me? Like, with this, it's just providing anything that I'd want to know. You know what I mean.
Speaker 1:Like watch it yeah, yeah, no exactly.
Speaker 3:And if all those, if you're checking that list, make yourself a little checklist of all the things you want your content to be for other people and then watch your video and if you can check off the majority of those things, then that's a good piece of content to put out. Yeah, that's my best advice, really.
Speaker 2:That's great advice, great advice, that's brilliant advice.
Speaker 3:And I'm not a content creating guru or anything, by any means, guys but it's just from your own experiences, my own experience. Yeah, someone else might have a completely different experience than I but that that's what I. That would be my advice fantastic, perfect.
Speaker 2:Oh, we'll end that episode there. Um, I think we need to do follow us on socials. So we've got myhorsefordhome, um, and obviously our speedy beady podcast as well. Or bonus dad, bonus door podcast. We have several. Yeah, it's. Yeah, we can't, we don't have consistency across our brand. Yeah, someone stole the daughter, daughter, daughter.
Speaker 3:It just sounds so nice Sorry.
Speaker 1:Daughter, daughter.
Speaker 2:Yeah, so yeah, join us on our socials.
Speaker 3:Sorry, I threw him off.
Speaker 2:Please follow us.
Speaker 1:Please like and subscribe.
Speaker 3:It does. Every bit helps and I hope people realise when you do this for something that you like doing like just liking. Something takes a second.
Speaker 1:Just like it. Yeah, that's it.
Speaker 3:Yeah, just help a group out.
Speaker 1:Help a boy and a couple of girls out, oh yeah just like it.
Speaker 3:Yeah, move on, bye, bye bye Outro Music.